Strategy
Design without strategy is just decoration
Introduction
Whether you’re a start up trying to break into your industry or an established organization looking to clarify your position in a changing market, we surface unique insights about your brand and your ideal customer and then plot how to connect the two.
Positioning
Positioning is the distinctive space you want to occupy in your target’s mind, and the extent to which your brand is perceived as favorable, different, and credible in relation to your competitors. It is the foundation of your brand. We help you determine what that should be, and how to get there.
Brand Attributes
A set of brand attributes is your brand articulated in its simplest form. Brand attributes are single words that represent the essence of your brand, describe its tangible and intangible qualities, and make it easier to establish a relevant and emotional connection with your customers.
Target Personas
In order to communicate clearly, you need to know who you’re talking to. Developing detailed target personas for your ideal customer(s) helps us predict how they will interact with your brand, and enables us to make informed decisions on messaging, tactics, functionality, and more.
Competitive Audit
Keep your friends close and your competitors closer. Performing a thorough competitive analysis uncovers the strengths and weaknesses of your competition, identifies opportunities in the market, and helps us make intelligent decisions on how to grow your brand.
Messaging Framework
It’s not enough to just tell people what you do. We help you identify what your customers’ problems are, how you solve them, and the value of doing so. Mapping problems and solutions is helpful, but defining and articulating your value to your customers drives action.