Digital
Connecting your users to the information they need
Introduction
We build user-centric digital tools that connect people to the information they need and help you accomplish your business goals. We don’t “set and forget” or sell you services that you don’t need, we provide tailored digital solutions to your marketing problems.
Site Architecture
Site architecture lays the foundation for a well-organized website. We first perform a thorough audit of existing and anticipated content, and then create an intuitive hierarchy of pages that will enable your users to easily find the information they need.
Wireframes & Prototypes
A wireframe is the blueprint of your website, and it allows us to focus on user experience (UX). These prototypes provide a clear overview of responsive functionality, page structure, layout, user behavior, and content. UX is like a door on a house, it’s a component that facilitates an interaction.
Design & Development
If UX is like a door on a house, then user interface (UI) is the trim, paint color, and how smoothly the hardware works – the quality of that interaction. We design beautiful websites that elegantly adapt to all screen sizes, and are built in a content management system that gives you full control over your content.
SEO
Search Engine Optimization (SEO) is the crossroads between how customers find your website and how search engines look for it. Our approach to SEO maximizes the quantity and quality of customers reaching their destination, which is your brand new website.
Analytics
What gets measured gets managed. Analytics provide a deep understanding of how users interact with elements of your website. This data identifies areas of success and opportunities for continual improvement, guiding our decisions on future website projects.
Digital Media
Zone offers digital media services including paid search, social & programmatic media buys. It's time to throw a party, in the house we just built. The foundation we've laid with strategy will inform our digital audience(s), messaging & tactics. Your branding is the front door, inviting potential customers to explore. And your new website is the interior, equipped with ice-cold content to keep your guests informed & entertained.