Ensign
Introduction
Building a comprehensive brand identity for an emerging leader in laboratory equipment and supplies
Industry
Industrial Supply
Services
Branding
Strategy
Project Overview
The Challenge
Ensign Chemical is a New Jersey-based distributer of chemicals and lab equipment. In addition to supplying products to customers in a variety of industries, Ensign offers warehousing and logistical support, packaging, testing, regulatory assistance, and much more. Ensign was a new player in a crowded market when they enlisted Zone’s help. In addition to needing certain materials for day-to-day business, they also needed a way to distinguish themselves in a meaningful and memorable way.
The Solution
We built Ensign a unique and flexible brand identity system that broke away from the overly sterile aesthetic of many of its competitors, and that reflected the purity and personalization of their core offerings. The brand is modern, unexpected, and endlessly flexible.
The spirit of the brand comes from the sense of movement elicited by the use of various wavy patterns. The patterns were meticulously designed to evoke a sense of order and serenity, which is a direct reflection of the services and products offered by the company.
While the application of the brand represents a standard of quality, aesthetically they are unique, memorable, and captivating. These pattern combinations are endless, and give the brand a look-and-feel that stands out in the space.
