Parallel Systems
Introduction
Attracting talent for a revolution in freight transportation
Industry
Autonomous Vehicles
Services
Website Design
Project Overview
The Challenge
Parallel Systems was founded by former SpaceX engineering leaders who recognized an opportunity to decarbonize the freight industry by creating fully autonomous, battery-electric rail vehicles. The challenge presented to us was twofold: (1) Attract talent to support the rapidly growing business, and (2) compete with other tech giants – like Tesla, SpaceX, and Google – fishing in the same talent pool.
The Solution
We enhanced Parallel’s existing look-and-feel with new graphics, fonts, and styles, and built a brand new custom Wordpress website. The new website generates excitement around autonomous rail technologies, educates potential candidates on the opportunities in the industry, and makes it easy to search for and apply to jobs across all devices. Overall, the new website legitimized Parallel as a new and exciting employer worth considering.
The design of the site was clean and minimal, but also visually interesting. Using asymmetrical layouts, dramatic typographic contrast, and precise supporting graphics, the look-and-feel was designed to resonate with and excite engineers.
The entire site was built on a strict grid of thin vertical lines to subliminally reinforce the concept of rail travel and to produce a feeling of precision and organization.
Product renderings were dressed with elegant new supporting graphics.
